NESPRESSO CAMPAIGN
Project Overview
This project was developed for Nespresso, focused on increasing awareness and sales of one of their coffee machines through a temporary in-store activation.
The goal was to create a complete brand experience around coffee consumption—making it not just a purchase, but a moment people could interact with, personalize, and remember.
Concept & Experience
The activation was built around a simple idea:
buy a coffee, and get something extra to make it yours.
Customers received customizable elements such as sticker sheets and a bucket hat with pins, encouraging them to personalize their coffee machines and connect with the brand in a more playful, creative way.
The focus was on creating an engaging, tactile experience that extended beyond the product itself.
Scope of Work
I was responsible for designing all the visual and printed materials for the activation, including:
In-store stand signage
Window display graphics
Takeaway coffee cups
Sticker sheets for customization
Staff t-shirts
Menu design
Instagram stories for promotion
Each element was designed to feel part of the same experience, reinforcing the concept at every stage of the interaction.
Outcome
The result was a cohesive pop-up experience that combined product, customization, and visual identity into a single narrative.
By integrating physical and digital elements, the campaign encouraged participation and created a stronger emotional connection between the user and the brand.
